Set up in 2007, Ambition Racing started off with the same mission statement that has been focused upon each and every day since.

The original team was based in Bormio, Italy with a team of 4 coaches and 24 athletes comprising of both FIS and Children’s core programmes. The unity of the Ambition Racing community was strong from day one with like-minded people involved, whether it be coaches, parents or athletes, all believing in our methods and striving toward the same goals.

The ‘Core Program’ idea was implemented at Ambition Racing from the outset to provide continuity of teammates & coaching as well as to perfectly structure the ratios of training / competition times to that of rest time for part time athletes. This system was met with immediate success and has since been adopted by almost every ski club & academy in the UK market.

In 2009, as demand for a higher volume program increased, Ambition set up camps in the Southern Hemisphere - a key part of the program that has followed on each and every year since, firstly based in Santiago, Chile and more recently Queenstown, New Zealand.

The addition of a ‘Full Time’ program came in 2010 when the British Development Team was adopted by Ambition Racing. Following the success of this program, the structure was rolled out as an option to all Ambition Racing athletes and the academic program was lengthened from winter only to include the autumn months also.

In 2011 the academy moved to Austria in order to improve both its logistical flexibility and training options for the team. As the team grew in size and stature to 4 coaches and 32 athletes, more flexibility was required as well as a greater variety of training & racing opportunities.

2016 saw Ambition Racing develop a series of race events through the introduction of the ‘Ambition Champs’. A BASS (British Alpine Seeding System) recognised race aimed specifically at athletes aged U16 and below. The aim of the races was to reduce the travel demands put on our younger skiers and to invite other clubs to come and compete alongside the Ambition Racing team.

In 2018, as the Ambition Champs started to gain momentum, the additions of both UK based competitions & FIS races to the Ambition Racing events calendar were made. Through the ‘Ambition Pro Tour’ and the ‘Ambition CIT & NJR Champs’ two new events were developed, adding another dimension to the programmes on offer.