Set up in 2007, Ambition Racing was initially based in Bormio, Italy with a team of 4 coaches and 24 athletes. The team comprising of both FIS and Children core team programmes of 8x weeks, with just a few additional weeks on offer for the most committed of athletes. The unity of the Ambition Racing community was strong from day one with like-minded parents, coaches & athletes involved, all believing in the team and striving toward the same goals.

The Core Program design was created and implemented at Ambition Racing. From the outset, in order to provide continuity of both coaching & peer groups as well as to structure the ratio of training / competition times, we stuck rigidly to a fixed minimum programme for all athletes. This system was met with immediate success and had since been adopted by almost every ski club & academy in the UK market.

In 2009, as demand for a higher volume program increased, Ambition Racing expanded to set up camps in the Southern Hemisphere during the northern summers. This became a key part of the program that has followed on each year since (exceptions being the COVID years of 2020 & 2021). Over time we have used a mix of both South America (Chilean Andes) and in more recent times in Queenstown, New Zealand.

The addition of a Full-Time program came in 2010 when the British Development Team was disbanded & thus 'adopted' by Ambition Racing. Following the success of this program, the structure was rolled out as an option for all Ambition Racing athletes and the academic program was lengthened from 'winter only', to starting in November and including the autumn months also.

Our next big move came in 2011 as the academy upped sticks and relocated to Leogang, Austria in order to improve both its logistical and training flexibility to cater for the higher level of the programmes. As the team grew in size and stature, we further expanded the programme to include a maximum structure of 5x groups and 40 athletes. This change provided us with greater flexibility to be able to cater for the developing needs of junior athletes, especially within our FIS groups.

Fast forward to 2015 and Ambition Racing developed a series of race events on home territory, through the introduction of the Ambition Championships. These BASS (British Alpine Seeding System) events were aimed specifically at athletes aged U16 and below & have been since used as GB Snowsport selection races for the British Childrens Ski Team (BCST).

During 2018, as the Ambition Championships gained momentum, the addition of a UK-based competition in the form of an Ambition Club National weekend, was added to the domestic calendar. Meanwhile we added the Ambition FIS Championships to the alpine calendar to be held at the local venues of Pass Thurn & Hinterreit.

In 2019 we expanded once more, although this change saw us increase the number of coaches for the team from 5 to 6. The ever growing and demands of the Ambition FIS programme meant that we moved to having 2x coaches + 1x assistant for these groups.

Another big change came in 2021 when works began at Haus Tirol to create a new functional fitness gym as well as new athlete lounge areas. One thing led to another and what started out as a 3x space development, turned into a full blown training base renovation during the summer of 2022. As a result Haus Tirol ended up with a full facelift to include; refurbishment of all bedrooms & bathrooms, new kitchen & dining area, new internal pipework and electrics, as well as a new athlete wellness and recovery areas.

2024 saw the latest change in a now long history spanning close to two decades of Ambition, as Hinterreit appointed founder and programme director Marc Telling, as their new training venueco-ordinator. This appointment, an honour for a non-Austrian resident, has further strengthened local bonds and put Ambition in an unrivalled position with UK academies of being able to organise the exact training conditions the team requires at any given time.